Rodzaje pozycjonowania

Search is splitting into two jobs. People still type questions, but more and more they read an answer instead of clicking a list of links. Answer Engine Optimization, or AEO, is the work of getting your brand selected as that answer: the featured snippet Google reads aloud, the source ChatGPT and Perplexity cite, the result an AI Overview quotes. In the first four months of 2026, more than two thirds of Google searches ended without a single click (SparkToro and Similarweb). That traffic did not disappear. It moved into the answer itself. Searchbloom helps your brand own that answer. We have spent nearly two decades earning rankings for our partners, and AEO is how we carry that same discipline into AI search, so the systems answering your customers point them to you.

It helps to be precise, because the industry often is not. Search engine optimization earns the ranked link. Answer Engine Optimization earns the cited, read-back answer on surfaces that select a source: snippets, voice, and AI answers. Generative Engine Optimization goes one step further, shaping whether AI platforms recommend your brand when they compose an answer from many sources at once. The three overlap heavily, and a proposal labeled AEO can quietly be mostly legacy SEO with a new cover. We are direct about what each layer does and what we are actually doing for you. If your goal is being recommended across generative AI, not only quoted, start with our generative engine optimization services. We unpack the distinction in our AEO versus relabeled SEO breakdown.